Title: Cultivating Happiness: Inamori Kazuo’s 3 Methods for a Joyful Heart
In today’s fast-paced world, electronic vouchers have become increasingly prevalent in various aspects of our lives. From shopping at convenience stores or department stores, ordering food at cafes or food streets, to entering cinemas, concerts, and tourist attractions, the opportunities to use electronic vouchers are expanding in our daily activities. According to a market research study conducted by Creativ Market this year, 79.8% of respondents have used both electronic and paper vouchers, with the proportion of frequent electronic voucher users reaching 74.1% in the past year. This upward trend in electronic voucher usage indicates a growing preference for the convenience and efficiency they offer.
### The Art of Gift Giving with Electronic Vouchers
The popularity of electronic vouchers continues to soar, leading us to question how people acquire them. The research revealed that the highest proportion of electronic vouchers were obtained through “gift-giving” methods (91.5%), surpassing self-purchase (56.8%). Further breakdown of the “gift-giving” scenarios included reaching a certain spending threshold or redeeming rewards, marketing giveaways, gifts from friends and family, and corporate welfare distribution.
For instance, during annual sales periods, many department stores encourage customers to make purchases above a specific amount to receive electronic vouchers on the spot. This not only allows consumers to use the vouchers immediately but also eliminates the hassle of exchanging paper vouchers across different floors as done in the past. Brands sending out vouchers also benefit from the convenience of electronic vouchers by streamlining the procurement process and reducing the costs associated with handling paper vouchers. Therefore, besides department stores, an increasing number of entities such as banks, securities firms, retailers, and e-commerce businesses are leaning towards using electronic vouchers as rewards in their marketing activities.
### Enhancing Value with Ease of Use and Environmental Friendliness
As the primary appeal of electronic vouchers lies in gift-giving, ensuring recipients can easily redeem their rewards is essential. Analysis of the advantages of electronic vouchers reveals that the key factor contributing to their success is their ease of use, requiring only a mobile phone for scanning. This user-friendly feature has consistently ranked at the top over the past three years, indicating a continuous deepening of user satisfaction with the convenience of electronic vouchers.
Another notable advantage is the environmental friendliness of electronic vouchers, which has maintained its position as the second most favored aspect over the years. This reflects the growing awareness among Taiwanese people regarding environmental sustainability issues. The media’s extensive coverage of topics such as net-zero carbon emissions and corporate ESG practices has reinforced the public’s awareness of sustainability. By opting for electronic vouchers over paper, individuals believe they are contributing to the planet’s sustainability through simple actions.
### Convenient Stores: The Hub of Electronic Voucher Redemption
Understanding the factors driving the popularity of electronic vouchers, we delve into where people primarily use these vouchers. The research revealed that “convenience stores” (82.6%) are the most widely used locations for electronic voucher redemption, followed by chain fast-food or coffee shops (70.1%) and large-scale retailers (54.1%).
The consistency in the top three choices compared to last year’s survey results indicates that people are gradually developing habits of using or redeeming electronic vouchers at these locations. Additionally, the prevalence of convenience stores in Taiwan, ranked second globally, means that people frequent these stores for their daily needs, making them more likely to use electronic vouchers in such settings. With the abundance of convenience stores and ingrained redemption habits among consumers, it is recommended that brands prioritize distributing electronic vouchers for convenience store redemption to better resonate with the public.
### Brand Recognition, Usage Rates, and Recommendations: Edenred Leads the Pack
With numerous voucher issuing companies in the market, which brands are most favored by consumers? Research findings show that across the three major indicators of “awareness,” “usage rate,” and “recommendation rate,” Edenred emerged as the champion. Edenred also achieved over 90% effectiveness in “usage conversion rate” and “recommendation conversion rate.”
Examining the historical data, we observe a trend where consumer awareness and support for brands follow a pattern of “the strong getting stronger.” In the case of Edenred, comparisons with the past two years show positive growth in the three indicators of “awareness,” “usage rate,” and “recommendation rate.” Further exploration of consumer perceptions of voucher brands reveals that Edenred’s functional aspects are highly acclaimed, particularly for its ease of use and wide redemption channels. This aligns with consumers’ primary concern for the ease of using electronic vouchers, positioning Edenred as a market leader due to its ability to meet core consumer needs effectively.
Moreover, Edenred’s “Welfare Enjoyment Vouchers” serve as a preferred choice for companies and welfare committees to distribute benefits, with a recommendation conversion rate of 78.4%. The high support for these vouchers can be attributed to their customizable redemption channels (spanning various outlets) and face value customization, allowing welfare committees to tailor benefits to employees’ needs effectively. By providing welfare enjoyment vouchers, companies can enhance employee satisfaction and cater to individual preferences, thereby improving overall workforce morale.
Understanding the Taiwanese people’s intent to use electronic vouchers, it is evident that there is a high acceptance rate for these vouchers. With user-friendly features and widespread availability, electronic vouchers continue to be embraced in daily life, with convenience stores serving as the predominant redemption location. Lastly, in terms of market share performance, Edenred’s consistent lead underscores the appeal of vouchers with broad usage channels and partnerships, making them a preferred choice in the market.
In conclusion, the rise of electronic vouchers in various spheres of our lives reflects a shift towards digital convenience and sustainability. As consumers embrace the ease of use and environmental benefits offered by electronic vouchers, brands like Edenred stand out for their commitment to meeting consumer needs effectively. By leveraging the power of electronic vouchers, individuals can cultivate happiness through convenient and eco-friendly practices in their daily lives.