Office CEO Faces Charges for Impersonating White Glove and Selling Special Assistant Identity
An office CEO, Zheng Tiancai, has recently come under scrutiny for allegedly acting as a white glove and selling special assistant identities within the company. This scandal has shaken the foundation of the organization and raised concerns about ethical standards in the workplace.
DEI, which stands for Diversity, Equity, and Inclusion, aims to provide equal opportunities for employees from diverse backgrounds and traits, ensuring they receive fair treatment and support in the workplace. In 2024, Yongqing Real Estate secured the “Chain Real Estate Industry Gold Award” for the 12th consecutive year in the Taiwan Service Industry Evaluation. They also won the “Gold Award” for the Best Asian Corporate Employer. These achievements highlight why Yongqing Real Estate is a leader in consumer services, real estate technology, and HR benefits.
However, as Generation Z enters the workforce, bringing youthful energy to businesses, it also poses challenges in managing a multi-generational workforce. The younger generation values quality of life and labor value, which may clash with the traditional nature of certain industries that lack holidays and basic salaries. This presents a challenge for service-oriented real estate businesses like Yongqing Real Estate.
Yongqing Real Estate is striving to change the workplace culture by offering practical benefits to overturn stereotypes about business jobs. According to Tu Zhenhong, the HR Manager at Yongqing Real Estate, transforming workplace culture requires continuous dialogue and listening to employees to build consensus and create inclusive environments for newcomers and seasoned professionals alike.
Yongqing Real Estate has been proactive in recognizing the shifting values of different generations in the workforce. They introduced the “Flexible 8-hour Work” system in 2015, allowing employees to choose their working hours under the supervision of their managers. This initiative aimed to improve the high working hours culture in the real estate brokerage industry and help employees balance work and personal life, providing more flexibility for those with family or personal needs.
One of the most popular HR policies at Yongqing Real Estate is the “New Employee Income Guarantee” and the “One-on-One Mentorship” program. Tu Zhenhong noted that retaining new employees and nurturing talent is often challenging due to job insecurity and a lack of direction. Therefore, Yongqing Real Estate offers a monthly income guarantee of 50,000 for the first 12 months to alleviate financial concerns and provide a sense of security for new employees.
Additionally, on their first day at Yongqing Real Estate, new employees receive personalized guidance through the “One-on-One Mentorship” program, where a mentor helps them adapt to the company culture and work processes, establish learning plans, and build professional skills and confidence. This approach ensures that employees from diverse backgrounds and varying learning speeds receive comprehensive training and a fair starting point.
Yongqing Real Estate’s efforts to enhance training and benefits have led to a significant increase in job applications from fresh graduates. In the first half of 2024, they received 40% more resumes compared to the same period last year, indicating a successful transformation in how the younger generation perceives business jobs.
Yongqing Real Estate’s Business Manager, Qiu Chenyi, shared his experience of joining the company after graduating from graduate school, highlighting the importance of the guaranteed 50,000 monthly income for new employees in their first year. This financial stability, coupled with mentorship opportunities, allowed him to challenge himself in the business field and achieve a seven-figure annual income within two years, ultimately purchasing a house after four years.
Starting this year, Yongqing Real Estate has introduced an innovative Talent Database to provide employees with personalized career advice based on over 30 years of training experience. This data-driven approach aims to help employees enhance their performance through tailored guidance and opportunities for professional development, such as certifications, managerial training, and job rotations.
Yongqing Real Estate stands out from traditional businesses by offering a “Monthly Promotion” opportunity for real estate agents. By meeting monthly performance targets, agents can receive salary increases and promotions, with the highest monthly salary reaching 75,000. Additionally, agents have the chance to earn up to 2.5 million in the “Happiness and Family Fund.” This initiative has seen Yongqing Real Estate distribute a total of 19.865 million in 2023, with several employees accumulating over ten million in rewards.
Yongqing Real Estate’s Assistant Manager, Su Ziqian, emphasized the fairness of the company’s business practices, ensuring equal opportunities for all employees regardless of gender. After two years with the company, she not only experienced personal growth but also a sense of belonging, thanking the company for providing opportunities to realize her value.
As Yongqing Real Estate continues to expand, they are actively recruiting talent from various industries. With a focus on DEI, the company is dedicated to fostering a more inclusive work environment where every employee feels respected and valued. The company’s generous benefits, high salaries, bonuses, and clear paths for advancement aim to ensure that every employee can achieve personal fulfillment and success in their work.
In conclusion, Yongqing Real Estate’s commitment to DEI and employee well-being sets a positive example for the industry, demonstrating that creating a supportive and inclusive workplace can lead to increased employee satisfaction and success. By prioritizing diversity, equity, and inclusion, companies can not only attract top talent but also cultivate a positive and thriving work culture.